The best way to survive a crisis is to avoid one, but that’s almost impossible when in business these days.
A crisis doesn’t mean a life and limb catastrophe, though it can, it means you are facing, or expecting, a sudden, intense flood of negative attention.
There’s a famous saying: “A lie will go around the world while the truth is still putting its boots on.”
Never has this been more true than in the age when one person with a vendetta and a Twitter account can drastically affect your reputation in fast fashion.
Be it an angry customer, disgruntled former employee, inappropriate social media posting by an executive or a data or security breach affecting customers, technology has made it such that a problem could happen anytime.
We work with companies and organizations to identify potential threats to their business. We pre-emptively develop an action plan, chain of communication in the event of a crisis.
If you are facing a crisis we will help you respond quickly and proactively to change the conversation. By dealing honestly and informatively with the press and the public, we will preserve and protect your reputation in the face on unwanted, often undeserved scrutiny and work to enhance your reputation and future goals.
We work with each client to formulate effective, multi-platform communications strategies unique to your business, organization or identity. We will develop a clear and concise message or action plan and see though its delivery and implementation.
With our extensive knowledge, relationships and experience in the Philadelphia media market, we know how to get you the attention of the right members of the press.
Social Media Strategy and Implementation
Our social media team is happy to administer your social feeds for you, or we can work with members of your organization to best manage social media accounts consistently.
Website Design/Search Engine Optimization
Our SEO experts can build and update your site to make sure your company performs better on Google and other search engines, and drive customers to your website, instead of your competitors. We can administer your site or we can teach you how to run the site yourself.
Media Buying/Advertising Placements
We can work with any budget to get you the best reach to your customers or constituents across TV, radio, social media and online.