Does Your Company or Organization Have a Crisis Plan?

The best way to survive a crisis is to avoid one, but that’s almost impossible when in business these days.

A crisis doesn’t mean a life and limb catastrophe, though it can, it means you are facing, or expecting, a sudden, intense flood of negative attention.

There’s a famous saying: “A lie will go around the world while the truth is still putting its boots on.”

Never has this been more true than in the age when one person with a vendetta and a Twitter account can drastically affect your reputation in fast fashion.

Be it an angry customer, disgruntled former employee, inappropriate social media posting by an executive or a data or security breach affecting customers, technology has made it such that a problem could happen anytime.

We work with companies and organizations to identify potential threats to their business. We pre-emptively develop an action plan, chain of communication in the event of a crisis.

If you are facing a crisis we will help you respond quickly and proactively to change the conversation. By dealing honestly and informatively with the press and the public, we will preserve and protect your reputation in the face on unwanted, often undeserved scrutiny and work to enhance your reputation and future goals.

Media Relations

Sure, you, your products or services may be wonderful, but that doesn’t always mean the media will think so.

We work with each client to formulate effective, multi-platform communications strategies unique to your business, organization or identity. We will develop a clear and concise message or action plan and see though its delivery and implementation.

With our extensive knowledge, relationships and experience in the Philadelphia media market, we know how to get you the attention of the right members of the press.

Content Creation

We provide original writing or aggregate news stories on any topic to serve your company’s mission and/or website. Need a letter or op-ed for submission to a newspaper or a post on your site? Want to keep customers informed of news in your industry? A proven way to engage visitors is to keep your site current and lively, and not merely a display for your company.

Social Media Strategy and Implementation

Having a meaningful social media presence and impact requires more than simply registering accounts on Twitter, Facebook and the like. It requires sharing compelling content, engaging customers or constituents and remaining on top of an ever-changing social media landscape in order to take advantage of trends rather than chase them. With effective social media outreach you can find your target audience and tell your story to people who want to hear it.

Our social media team is happy to administer your social feeds for you, or we can work with members of your organization to best manage social media accounts consistently.

Media Training

When it comes to successful engagement with the media, there is no such thing as being over-prepared. We conduct mock interviews and review with clients to identify areas of strength and improve your overall presentation to the media. We train your management how to respond to reporter calls to ensure professional and effective response. We also work with companies to improve their own internal or external communications through sharper, more focused writing.

Website Design/Search Engine Optimization

We will provide a comprehensive analysis of your website and social media accounts. What works? What doesn’t? And how can we help improve them for you. Our web services include acquisition of domain and hosting, along with building an attractive, engaging and mobile responsive website for you.

Our SEO experts can build and update your site to make sure your company performs better on Google and other search engines, and drive customers to your website, instead of your competitors. We can administer your site or we can teach you how to run the site yourself.

Media Buying/Advertising Placements

Often clients ask us to combine earned coverage we are seeking and placing for them, with advertising.

We can work with any budget to get you the best reach to your customers or constituents across TV, radio, social media and online.

If you think we can help you, we look forward to hearing from you. Please contact us today.

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